NO! Our juices are never pasteurized or processed to extend their shelf life. Common forms of pasteurization include heat as well as high pressure processing, or HPP. HPP is a way to extend the life of juice, however it significantly reduces the amount of nutrients and delicate enzymes in the juice, which is why we never use this process. We want our juices as fresh and potent as possible so you get the most benefit from them!


Yes! When it comes to juice, 100% organic is the best way to go. The most important reason for this is pesticides and chemicals sprayed on conventional or GMO produce. Cold pressing is very efficient at extracting vital nutrients, vitamins, and minerals from fresh produce, creating a potent and concentrated drink that benefits your health. However, if that produce is sprayed with toxic pesticides or chemicals, those become concentrated as well, potentially undermining the health benefits of your juice. So while you're trying to give your body lots of nutrients, you may also be dosing yourself with harmful chemicals if it didn't come from 100% organic ingredients. 


A cold press machine uses thousands of pounds of pressure when extracting juice. This process does not create heat like the popular centrifugal juicers do, which can break down enzymes and fragile nutrients and create oxidation. 

We also never pasteurize or HPP (high-pressure process) our juices. These 2 forms of pasteurization change the quality of the juice but extend the shelf life to several weeks or months. 

Cold pressing and keeping our juices raw means they have a shelf life of up to 5 days, in which their nutrient content and taste both remain as fresh as possible. 


We commonly get asked about making juice to order. The best machines for juice bars to make juice on the spot are centrifugal juicers, because they are extremely fast making them convenient to handle lots of orders. However, they are essentially a giant blender, blending all of the produce into a pulp and then using a screen to separate the juice and pulp. The issue with these types of machines is they need much more produce to get the same amount of juice compared to a cold press, and they often contain up to 50% fewer nutrients. You'll notice a juice made on this kind of machine is less smooth, it separates very quickly, and it will need to be consumed immediately as it doesn't last long. 

Cold presses use a blade to chunk up produce which is then placed in a mesh bag, and then 2 plates using thousands of pounds of pressure press the mesh bag filled with the produce to extract the juice. No heat is created in this process, meaning cold press juices contain more nutrients than juice to order machines since they do not get destroyed in the juicing process. The juices from a cold press oxidize slower, keeping their freshness for several days. 


This is a personal choice, some people do prep, some people don't. We've found that people get better results and fewer detox symptoms if they do a little groundwork 3-5 days prior to your cleanse. We have some helpful tips and tricks here on our How to Cleanse page if you'd like to know more!


Listen to your body! It will be working very hard to get rid of layers and layers of built-up toxins, so don't feel guilty laying down to rest as needed. If you feel you have the energy, some light yoga, going for a nice walk, or taking time to stretch are all great and gentle ways to get your body moving.


This is a yes and no answer - if you are already drinking coffee or caffeinated tea daily and have not followed our recommended pre-cleanse steps found here, then it's ok to keep drinking your caffeinated beverage with no added creamers or sweeteners. Your body will be working extremely hard to detox toxins, and it can be overwhelming to add caffeine withdrawal on top of everything else. However, if you are able to resist caffeine for the duration of your cleanse, this is highly recommended. 


Your body is detoxifying, and you may be experiencing withdrawals from sugar or caffeine. Hydrate, hydrate, hydrate — drink some water or herbal tea to help relieve some of the symptoms. Pure organic coconut water is also a nice treat to add into your cleanse between juices to help stay hydrated. If you're not feeling well, be patient with your body. Take a nap, rest, meditate, and stay strong.

These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. Always consult your physician before beginning any diet or cleanse program. This general information is not intended to diagnose any medical condition or to replace your healthcare professional. Consult with your healthcare professional to design an appropriate nutrition prescription. If you experience any pain or difficulty with this cleanse, stop and consult your healthcare provider.